DÜSSELDORF - A GLOBAL HUB ON THE RHINE

Düsseldorf, the capital of North Rhine-Westphalia, is a vibrant, cosmopolitan city with a rich cultural and economic heritage. Home to over 620,000 residents and part of the densely populated Rhine-Ruhr metropolitan region, Düsseldorf is a key center for business, finance, fashion, and innovation in Germany. The city’s skyline, a striking mix of historic architecture and modern landmarks such as the Rheinturm and MedienHafen, reflects its dynamic character.

The Rhine River, flowing through the heart of Düsseldorf, has been central to the city’s growth for centuries. It is not only a major European waterway facilitating trade and commerce but also a scenic backdrop for leisure, cultural events, and riverside promenades, making Düsseldorf one of the most attractive cities in Germany for both business and tourism.

ProWein, the world’s leading trade fair for wine and spirits, is hosted in Düsseldorf due to its excellent transport connections, international airport, and reputation as a global business hub. Every year, thousands of wine professionals, buyers, importers, distributors, and sommeliers gather here to discover the latest vintages, trends, and innovations in the wine industry.

The Women in Wine Expo (WIWE) 2026 will be part of this vibrant setting, by curating a flagship Masterclass: Her Terroir Her Story, WIWE highlights the expertise, creativity, and diversity of women in wine while offering an inspiring professional platform within the international environment of ProWein.

Whether arriving early for the WIWE Meet & Greet on March 14, exploring the city’s cultural treasures, or strolling along the Rhine promenade, Düsseldorf provides the perfect backdrop for learning, networking, and celebrating women in wine.

ProWein

World’s Largest Wine and Spirits Trade Fair

ProWein in Düsseldorf is the premier global trade fair for wine and spirits, attracting professionals from every corner of the industry. Established in 1994, it has grown into the largest international platform for producers, importers, distributors, sommeliers, retailers, and hospitality professionals to discover new vintages, explore trends, and connect with global partners.

Facts & Figures:

• Visitors: Over 60,000 trade visitors from more than 140 countries

• Exhibitors: More than 6,000 exhibitors from over 60 countries

• Focus: Wine, spirits, and related products, including trends, innovations, and technologies

• Event Features: Tastings, masterclasses, seminars, and networking events

ProWein is unique in its scale, diversity, and international reach. It brings together the full spectrum of the wine and spirits industry under one roof, offering unparalleled opportunities to explore global offerings, compare vintages, and discover innovations across production, marketing, and retail.

Its location in Düsseldorf, with excellent transport connections and a central European position, further reinforces its role as a strategic hub for international business. The Rhine River, the city’s landmarks, and a thriving hospitality scene make Düsseldorf not only a professional destination but also a vibrant city for networking, learning, and cultural exchange.

By hosting thousands of industry professionals and exhibitors each year, ProWein has earned its reputation as the world’s leading trade fair for wine and spirits, shaping trends and fostering international collaboration across the global wine market.

In short, ProWein is more than a trade fair — it is the heartbeat of the global wine and spirits market.

how to get there

Düsseldorf is one of Europe’s most accessible and well-connected cities, making it an ideal destination for international trade fairs such as ProWein. Whether you are arriving by air, train, or car, getting to Messe Düsseldorf is straightforward and convenient.

By Air

Düsseldorf International Airport (DUS) is located just 8 km from the city center and offers direct connections to over 200 destinations worldwide. Major European hubs, North America, Asia, and the Middle East are easily accessible, making it convenient for international visitors. From the airport, Messe Düsseldorf can be reached in approximately 15–20 minutes by taxi or shuttle bus.

By Train

Düsseldorf’s main train station (Düsseldorf Hauptbahnhof) is served by high-speed ICE, IC, and regional trains connecting Germany and neighboring countries. From the station, Messe Düsseldorf is just 6 km away, and can be reached in about 10–15 minutes via tram or S-Bahn, or by taxi.

By Public Transport

The city boasts an extensive trams, buses, and light rail network. Messe Düsseldorf is directly accessible via:

• U-Bahn / Stadtbahn: Lines U78 and U79 connect the city center and airport to the exhibition grounds

• Bus: Several bus lines stop near Messe Düsseldorf, making transfers from hotels and stations easy

Tickets can be purchased via machines at stations, through mobile apps, or at service counters. Public transport is efficient, frequent, and reliable, ensuring smooth access to all exhibition halls.

By Car

Düsseldorf is well connected via the German Autobahn network. Messe Düsseldorf has ample parking facilities, and directions are clearly signposted. Visitors coming from nearby cities or regions in Germany, Belgium, or the Netherlands will find driving convenient, though traffic may increase during major trade fairs.

By Bike or Foot

For local visitors or those staying nearby, Messe Düsseldorf is accessible by bike paths and pedestrian routes, reflecting the city’s commitment to sustainable transport.

With these transportation options, getting to Messe Düsseldorf is fast, easy, and convenient, whether you are arriving from across the city, Germany, or the world.